Legal
Effective date: 27 April 2026
This website (www.cask-it.co.uk) is operated by Asymit Marketing, LLC trading as Cask-It, a limited liability company incorporated in the State of Florida, United States of America. For the purposes of UK data protection law — specifically the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 — Asymit Marketing, LLC trading as Cask-It is the data controller in respect of any personal data collected through this website.
Because we direct our services at individuals in the United Kingdom, UK GDPR applies to our processing of your personal data. We are in the process of appointing a UK Representative as required by Article 27 UK GDPR. Until that appointment is confirmed, all data-related enquiries should be directed to us at the contact details below.
Data Controller: Asymit Marketing, LLC trading as Cask-It
Email: [email protected]
Website: www.cask-it.co.uk
We collect the following categories of personal data when you use this website:
| Category | Data collected | How collected |
|---|---|---|
| Contact data | Email address | Newsletter sign-up form; business enquiry form |
| Usage data | Pages visited, referrer URL, approximate country, session duration | Automatically via our privacy-first analytics tool (cookieless; no personal identifiers stored) |
| Communications data | Name, email address, message content | When you contact us by email |
| Technical data | IP address (anonymised), browser type, device type | Automatically via server logs (retained for security purposes only) |
We do not knowingly collect personal data from children under the age of 18. This website contains information about alcoholic beverages and is intended for adults only.
| Purpose | Lawful basis (UK GDPR Art. 6) |
|---|---|
| Sending the Cask-It newsletter to subscribers | Consent (Art. 6(1)(a)) |
| Responding to enquiries and support requests | Legitimate interests (Art. 6(1)(f)) — to respond to communications directed at us |
| Understanding how visitors use the website (analytics) | Legitimate interests (Art. 6(1)(f)) — to improve our service; no cookies or personal identifiers used |
| Maintaining the security and integrity of the website | Legitimate interests (Art. 6(1)(f)) — to protect our systems and users |
We do not sell, rent, or trade your personal data. We may share your data with the following categories of third-party service providers, solely to the extent necessary to operate the website and deliver our services:
All third-party processors are required to handle your data in accordance with applicable data protection law and are bound by appropriate data processing agreements.
As Asymit Marketing, LLC is based in the United States, your personal data may be transferred to and processed in the United States. The US does not have an adequacy decision from the UK Secretary of State. Where such transfers occur, we rely on appropriate safeguards including Standard Contractual Clauses (SCCs) or the UK International Data Transfer Agreement (IDTA) as applicable. You may request a copy of the relevant safeguards by contacting us at [email protected].
| Data type | Retention period |
|---|---|
| Newsletter subscriber email addresses | Until you unsubscribe, or 3 years of inactivity, whichever is sooner |
| Enquiry / contact form data | 2 years from the date of last correspondence |
| Server / security logs | 90 days |
You have the following rights in relation to your personal data. To exercise any of them, contact us at [email protected]. We will respond within one calendar month.
| Right | What it means |
|---|---|
| Right of access | Request a copy of the personal data we hold about you (Subject Access Request). |
| Right to rectification | Ask us to correct inaccurate or incomplete data. |
| Right to erasure | Ask us to delete your data where there is no compelling reason for us to continue processing it. |
| Right to restriction | Ask us to restrict processing of your data in certain circumstances. |
| Right to data portability | Receive your data in a structured, machine-readable format where processing is based on consent or contract. |
| Right to object | Object to processing based on legitimate interests or for direct marketing purposes. We will stop unless we have compelling legitimate grounds. |
| Right to withdraw consent | Where processing is based on consent, withdraw it at any time without affecting the lawfulness of prior processing. |
This website uses only strictly necessary cookies required for basic site functionality. We do not use advertising, tracking, or profiling cookies. Our analytics tool is cookieless and does not process personal data in an identifiable form. For full details, please read our Cookie Policy.
This website contains links to third-party websites including distillery websites, booking platforms, and affiliate partners. We are not responsible for the privacy practices of those websites and encourage you to read their privacy policies before providing any personal data to them.
If you are unhappy with how we have handled your personal data, please contact us first at [email protected] so we can try to resolve the matter. You also have the right to lodge a complaint with the UK's supervisory authority, the Information Commissioner's Office (ICO):
Information Commissioner's Office
Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
Helpline: 0303 123 1113
We may update this Privacy Policy from time to time. When we do, we will revise the effective date at the top of this page. We encourage you to review this policy periodically. Continued use of the website after any changes constitutes acceptance of the updated policy.